Our Technology

Tired of poor quality vehicle photos and unreliable service appointments? Don’t want to update your vehicle inventory on multiple websites? Let AutoSource take away the hassle of dealer inventory management and vehicle marketing!

Top Internet Departments across the USA rely on AutoSource to turn their Online Inventory into powerful Online Marketing. When the N.A.D.A. says people visit 5 stores online and only walk into 1.3 you better be sure your inventory looks its best!

Our technology is powered by HomeNet Automotive’s Internet Vehicle Marketing Suite. This powerful tool is behind our professional vehicle photos, window labels, and buyer’s guides. It also includes their HomeNet IOL (Inventory Online), which automates the online vehicle submissions and updates.

Powered by HomeNet Auto


Manage Inventory
Manage your dealership inventory from online

Inventory Distribution
Unlimited inventory distribution to any online destination

Create engaging advertisements for every vehicle

VIN Enhancement
Enhance your VINs with premium stock photos

Multimedia Upgrades
Video presentations & 360 degree walk-a-rounds for your vehicles

Data Conversions
Import and export data conversions

eBay Ads
eBay ad generator & HomeNet IOL Auction Manager

Email Generator
Quickly create quality email ads

CARFAX Reports
CARFAX vehicle history report (requires CARFAX account)

Photo Appointments
Guaranteed weekly photo appointments

Labels & Guides
High quality, custom window labels & buyers guides

Free Trials
Free trials and distribution to various marketing partners

Our Technology - Pricing Analysis

Pricing Analysis Tool

Knowledge is POWER! Compare your inventory prices to the current internet listing price of more than 2.5 million vehicles nationwide, with integrated Kelly Blue Book values. Use this new feature to see how corresponding vehicles are priced on the internet.

Expand or narrow your search by:

  • Exact trim level
  • Selling price, MSRP, or internet price
  • New or used vehicles
  • Distance from your location
  • Days in stock
  • Vehicle mileage

Pricing Analysis Tool features:

  • See the volatility of your pricing based on a ranking system
  • Fully interactive, informative and simple to use
  • Track sales trends with a 12 month history report
  • Predict future pricing changes with a vehicle depreciation graph
  • View real-time, market comparisons of your vehicles

Mobile Vehicle Inventory Management

Manage your inventory from anywhere using our Apple IOS app on you iPhone, iPad, or iPod Touch. Our vehicle inventory management allows you to be mobile on your lot while you:

  • Update or add a vehicle on the go
  • Capture vehicle images
  • Queue window stickers and buyer guides
HomeNet Automotive IOS App


We understand which marketing solutions will give you the best leads – leads that actually convert to sales. The key ingredient to conversion is Merchandising. This requires not just more pictures and videos, but high quality content and at a more efficient rate.

The true ROI behind AutoSource is with increasing your speed to the online marketplace and improving the quality of your online presentations. This will draw consumers to your products online, and even more so as you build their trust through consistency. IF YOU’RE NOT CONSISTENT YOU’RE COMPLACENT.

AutoSource Interactive

If you can watch videos and interact online with common household goods, why shouldn’t you be able to do that with one of the biggest purchases you can make?

That’s why AutoSource has aligned itself with strategic partners that help us push the limits of both video and consumer vehicle interaction. This ranges from videos that drive more traffic to your website by leveraging search engine algorithms, to interactive platforms that allow consumers to immerse themselves in your products. These interactive features provide greater transparency and build trust in the buying process.

The AutoSource interactive team is fully committed to ensuring we launch these products on your website, and other third parties, with minimal input and work from dealers. Ask us how we can help bring your website more traffic and turn shoppers into buyers!

Interactive Features

Our Vehicle Interactive Feature is like being in person. Check out our interactive tour, or click the image to get started!

AutoSource Vehicle Interactive Spin Exterior

Video Features

In addition to the virtual features, our interactive platform also includes videos that are engaging and filled with important vehicle information. See a sample vehicle, or click the image to get started.

Custom Dealer Video Features


“My overall grade from Autosource would have to be an A+. We never experienced such a quick turnaround time when it comes to resolving issues or setting up feeds or making any adjustments in service or technology so quickly. They say they are not a vendor but a partner and they have shown that to our organization time and time again. The implementation of their technology partner Homenet has also been a huge asset in getting our inventory to market quickly and effectively, we were accustom to waiting days for price changes and photos to be live. We now experience these changes taking effect within hours. With the internet moving so quickly we are so glad to have Autosource on our side.”

Belinda Mitchell
General Manager
Tamiami Ford

“We at DeVoe have had great results since we began utilizing Autosource to photograph and upload all our new and used vehicle inventory. We tried other vendors, but Autosource has surpassed the others in providing timely, high-quality service. Our online presence, not only on our dealership websites, both also through feeds to other vendor sites, has been enhanced by the excellent photos and customized templates.”

Lisa Nilsen
Customer Care Center Manager
DeVoe Automotive Group

“Struggling with an in house photographer led me to contact Autosource. I used them over a decade ago in North Florida. When coming to South Florida and being accustomed to their level of customer service and photo quality I couldn’t think of a better company to call. When calling for any support we are always treated like our issue is a priority, and the outcome shows that. We used Homenet previously but the combination of Autosource and Homenet together has been a win win situation for all of our online advertising efforts.”

Joe Pozo
Internet Director
Naples Nissan

Our Channel

About Us

Growing market share! That’s what we are about. We started assisting dealers with online vehicle marketing in 2003, with one of the top dealer groups in the nation. In 2007 we partnered with HomeNet Automotive, which added the horsepower behind our technology. Key to our mission here at AutoSource is that you view us as a partner, and not a vendor. MORE ABOUT OUR HISTORY >>

What you envision for your online presence is important to us. Key to understanding your professional and creative vision is consistent communication. Never will we show up and leave you with an invoice wondering what just happened. Instead, we work with you to accomplish your online goals and grow your market share. Your local representative is always just a phone call away, and each representative handles only a few dealerships to ensure every detail is cared for quickly.

Mike Garrison on Cover of DotCom Magazine

Michael Garrison | Founder and President

Michael is founder and President of Lazy Palms Productions INC, a Florida-based advertising firm that specializes in photo, video and data distribution. From his Palm Coast office, Garrison oversees the daily activities in Information Technology, Dealership Relations and also provides in-field training and support. The centerpiece of Garrison’s organization is AutoSource, a vehicle marketing solutions partner.

Founded in 2003, AutoSource has grown into a respected industry leader, providing online dealer inventory management and marketing solutions to several high profile dealer groups in the southeast. In 2009, AutoSource pioneered mass marketing of vehicles in a true video format, allowing customers to purchase vehicles in a way previously not envisioned in a franchise environment. Garrison is regarded by many of his clients and peers as a leader in creative and effective automotive marketing.

Kevin Beck - General Manager

Kevin Beck | Vice President

Kevin’s experience in the automotive industry began well over three decades ago. He has assisted customers all over the world. His experience includes but is not limited to: design, sales, photography and graphics. Presently he enjoys working with dealerships in improving their online presence, a must in today’s market. He directly handles customer service, in fact he insists upon it. Kevin also oversees daily operations, providing training and support to AutoSource photographers.

Kevin enjoys spending his evenings and weekends with his wife, Amanda, of 29 years. They enjoy boating, live music, cruises, and spending time on the water or next to it pretty much anywhere. They also volunteer regularly in their community.

Matt Magagnoli - General Sales Manager

Matt Magagnoli | Sales

With over 15 years of  successful sales, management and customer service experience, Matt’s “make it happen, get it done” attitude, along with his constant drive to be a leader in Digital marketing stem from his background in competitive sports. Matt captained his 3 time national champion in line hockey teams and can still be found skating at the local rinks on the weekends.  His relationships in the car industry are built on delivering the highest level of customer service and support, and having outstanding product knowledge.

From his central Florida office, Matt oversees the daily operations including sales, customer relations and oversight of photographers. His interests in life are his wife and two children along with any and all outside activities.

James Toth - Operations Director

James Toth | Vice President of Operations

James has nearly 15 years in automotive experience and has worked for some of the largest dealer groups in the southeast. James has excellent communication skills which allow him to be the perfect conduit between our dealerships and AutoSource staff. He regularly works in the trenches developing our greatest assets “our employees” to create better processes and create better communication between AutoSource and its dealer base.

When not at AutoSource James enjoys spending time with his wife Tracey and two children Kennedy and Christian. James also regularly volunteers in his community.

Season Garrison - CFO

Season Garrison | CFO

Highly accomplished results driven accounting and financial management executive with more the 15 years of progressive experience in finance and operations management with startups and multi-billion dollar organizations. Season’s ability to streamline business operations help drive growth and increase efficiencies add to the financial stability of the AutoSource Group.

At the end of the day, Season is a highly devoted wife and mother to her 3 children. She is an active volunteer in her community and a proud cancer survivor.

Jill Stanley - Comptroller

Jill Stanley | Comptroller

Jill has over 30 years in Clerical and Office experience. She started her clerical career and office management as a Legal Secretary for a Law Firm in Ohio. She spearheaded the computer development in her law firm, training other clerical staff on computer skills. She worked as a personal Secretary to several of the senior Lawyers during her years working in the Law Firm.

After moving to Florida she worked for a major Paper Company in the clerical and shipping departments. For the past five years she has been the Comptroller for AutoSource. Her duties include billing, payroll and general communication with the many dealerships serviced by AutoSource.

Jill enjoys spending her off time with her husband Gary of 31 years. She also enjoys spending time with her grandson, son and daughter-in- law as well as her extended family. Her family enjoys spending time volunteering in their local community. Her hobbies are card making and spending time at Central Florida theme parks.

Joe Jakubowski - Technology Director

Joe Jakubowski | Director of Technology

Joe’s roots began in customer service where he worked at his grandparents’ hometown family restaurant in upstate NY from his youth through his college years. His parents and grandparents instilled in him a tremendous work ethic and respect for the customer service industry.

After 11 years in education, Joe’s love of teaching coupled with his tech savvy abilities led him to AutoSource as the Director of Technology. Joe is responsible for Managing Technical Support, Researching New Technologies, Design, and much more for the AutoSource Group.

Joe loves being a part of the AutoSource TEAM and is dedicated to maximizing customer service excellence. He works hard every day to ensure the needs of customers and his team are met and exceeded. At the end of the day, Joe enjoys coming home to his wife and two children. In his free time, Joe loves to Mountain Bike, Design and is always willing to help one in need.

Contact Us

    Contact Us

    As the founder and President of AutoSource, I’m confident that we can help your dealership and look forward to talking with you! Simply fill out the form or call at any time.

    – Michael Garrison